About BrostrickSince 2014

We only write about stuff we’d actually buy

Style, grooming, food and drink, fitness and the day’s best deals for the everyday guy. Every article on this site was researched, picked and written by a person. Not a tool, not a feed, not AI.

100% human-writtenNo adsNo data selling

9Editors &
contributors

2014Founded

5M+Readers helped

$15M+In retail sales driven

0AI-written articles

Our story

Three dudes, one simple idea.

Brostrick launched in 2014, before every website on the internet started writing about products.

Three of us, with 15+ years online between us, wanted to build something that talked to guys instead of at them. That meant style the average guy can actually wear (nothing straight off a runway), grooming habits and products we swear by, our love of bourbon, tech, gift ideas people actually want, and the occasional quote from an 80s movie. Simpler times.

Since then we’ve added daily coverage of the best sales and deals from the top retailers, because dudes like saving money too. Have you seen what a mattress costs these days?

So whether you’re treating yourself, picking something out for another guy, or shopping for the guy in your life, we’ve got you covered.

How we’re different

“Real people. Real picks. No hype.

Everyone online will tell you what “the best” is. We base ours on things we’ve used, bought, can’t shut up about, or researched into the ground.

Our bourbon editor Ross has bought and tasted more than 80 bourbons and whiskeys (arguably a few too many). Our editors use our own proprietary tools to comb through data on thousands of on-sale products and pull out the handful actually worth your money. You get the point.

And every article here was made by a person. We’re not running a tool that imports products from a retailer and reprints their description, image and price. Our editors hand-pick every product, tell you why they’re recommending it, and point you to other places you can buy it. Our focus is the everyday dude looking for genuinely cool stuff.

What we do

How an article gets made

Six things we hold ourselves to on every guide, review and deal post.

Real editors, real writing

Every article on Brostrick is written by a human editor, never AI, so you can trust that what you’re reading was personally written and reviewed.

We review every product ourselves

Our editors pick things they own, love, have bought, or have researched through dozens of reviews, the good and the bad, plus what people are actually saying on TikTok and elsewhere.

We test when we can

Stand-alone product reviews have usually been tested and used. Round-ups like gift guides generally haven’t, but still go through the same research process. That’s the honest answer.

We show more than one place to buy

Amazon isn’t for everyone. Where we can, we list one or two other retailers so you can decide on price, shipping and whatever’s on sale.

It’s “stuff guys dig,” but anyone can buy

Plenty of women read Brostrick and buy from our recommendations, often for the guys in their lives. The picks work either way.

76% male24% female

We have fun with it

We’re not curing cancer around here. We’d rather talk to you like one of our buddies and give you the real deal: what we like, what we don’t, and what’s genuinely worth buying right now.

What we don’t do

Four lines we won’t cross

The stuff that’s become normal everywhere else on the internet.

We don’t run ads

Nothing wrong with ads. You just won’t find them while you’re reading Brostrick, outside of affiliate links.

We don’t collect or sell your data

Privacy matters, and your privacy matters more. We don’t gather your information to share or sell it. Read the privacy policy.

We don’t pick products just because they pay

Plenty of what we recommend earns us nothing at all. Our editors just genuinely love it. Read our affiliate disclosure.

We don’t automate the writing

No content tools, no generated round-ups, no importing a retailer’s copy. You know the sites we mean.

Meet the team

The people behind the picks

Nine editors and contributors, each covering the thing they can’t stop talking about.

Ross GeiselBourbon, Food & Drink

Brian MaddenTV, Movies & Pop Culture

Ethan EastonDigital Design Manager

Say hello.

Brostrick, LLC
167 Madison Ave (Suite 205) #1108
New York, NY 10016 · USA

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Think something’s off?

Spotted a broken link, an out-of-date price, or a product we got wrong? We’d like to know.

Get in touch →

We only write about stuff we’d actually buy

Three dudes, one simple idea.

How an article gets made

Real editors, real writing

We review every product ourselves

We test when we can

We show more than one place to buy

It’s “stuff guys dig,” but anyone can buy

We have fun with it

Four lines we won’t cross

We don’t run ads

We don’t collect or sell your data

We don’t pick products just because they pay

We don’t automate the writing

The people behind the picks

Patrick Varone

Jennifer Belanger

Josh Grimm

Beau Hayhoe

Dave Belanger

John Krochune

Rachel Khona

Say hello.