Love Of Color: Birchbox Launches New (Affordable!) Makeup Line

We may earn an affiliate commission when you click on one of our links to sites like Amazon and other major retailers.  Why trust us?


Birchbox recently launched their own makeup line, Love of Color…also known as LOC.  The idea behind the makeup line, is to include the current trends and popular shades each season.  LOC is very affordable, with lipstick costing $8 and eye shadow sticks at $10.  The lip color is vibrant, highly pigmented and comes in a matte finish.  The eye shadow sticks are on trend for fall and winter in party-worthy metallics.  The best part? They’re waterproof and long lasting.  Simply swipe on your shade of choice and keep moving.  Here are the products and shades we’re dying to try from their newest launch, pulled together by YouTube beauty guru Tati Westbrook.  Want to give them all a whirl? Check out the LOC Ultimate Collection.

1.  LOC Vibrant Matte Lipstick (3 shades of red, plum or pink) – Check It Out Here For $8

LOC Vibrant Matte Lipstick

Buy Now: $8

 2.  LOC One & Done Shadow Stick (5 shades including silver, copper, rose gold, steel & plum) – Check It Out Here For $10

LOC One and Done Shadow Stick

Buy Now: $10

3.  LOC Ultimate Collection (3 Vibrant Matte Lipstick, 5 One & Done Shadow Sticks, 1 Sharpener) – Check It Out Here For $46

LOC Ultimate Collection

Buy Now: $46

 Even More Beauty:
25 Best Lipstick Brands For 2017
Top Designer Mascara We Love in 2017
Beauty Products, Reviews and Expert Tips