Birchbox recently launched their own makeup line, Love of Color…also known as LOC. The idea behind the makeup line, is to include the current trends and popular shades each season. LOC is very affordable, with lipstick costing $8 and eye shadow sticks at $10. The lip color is vibrant, highly pigmented and comes in a matte finish. The eye shadow sticks are on trend for fall and winter in party-worthy metallics. The best part? They’re waterproof and long lasting. Simply swipe on your shade of choice and keep moving. Here are the products and shades we’re dying to try from their newest launch, pulled together by YouTube beauty guru Tati Westbrook. Want to give them all a whirl? Check out the LOC Ultimate Collection.