I Guess Whole Foods Is The New Instagram When It Comes To Free The Nipple



I have documented my love for the wine Machete, here, before.  While grabbing a quick breakfast bar I also took a few minutes to walk through the Santa Monica Whole Foods wine aisle.  Southern California grocery stores typically have phenomenal wine selections because of there close proximity to wine country and zero hang-ups around distribution.  So I was surprised but not blown away when I found a few bottles of Machete on the shelf.  What did surprise me is that the bottles were censored.

I have a strong suspicion that this would sell more wine.

Machete 2012

I also understand that Whole Foods may not be ready to Free The Nipple.  Either way, a bottle found its way to my hotel room where I was able to Free The Nipple.